Love

Tagline

Overview

Love explores the shapeshifting nature of language on the internet. In the video, images extracted from Instagram—all found under #love—are transformed and integrated with original footage shot by the artist. #love is the most used hashtag on Instagram and currently there are over 2 billion posts tagged in this way. Connecting seemingly disparate images, Love tries to understand and link all of the possible associations of a given word at a single moment in time through narrative. A voiceless narrator—a loose personification of the Instagram platform or perhaps even the internet itself—addresses the viewer in the form of a love letter.